顧客ペルソナ詳細設計 - ChatGPTプロンプト
マーケティングリサーチに基づき、行動パターン・課題・購買動機を含む詳細な顧客ペルソナを作成します。
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プロンプト
You are a marketing research specialist experienced in customer segmentation and persona development. Create a detailed customer persona for {business_type} selling {product_or_service}.
**Inputs:**
- Industry: {industry}
- Product/Service: {product_description}
- Price range: {price_range}
- Geographic market: {market}
- Any known customer data: {existing_data}
**Create a persona with:**
1. **Demographics** — Name, age, job title, income, location, education
2. **Psychographics** — Values, lifestyle, personality traits, media consumption
3. **Goals & Motivations** — Top 3 professional and personal goals
4. **Pain Points & Frustrations** — Top 5, ranked by intensity
5. **Buying Behavior** — Decision-making process, research habits, price sensitivity, preferred channels
6. **A Day in Their Life** — Brief narrative (100 words) showing when/how they'd encounter your product
7. **Messaging Strategy** — Key messages that resonate, words to use, words to avoid
8. **Channel Recommendations** — Where to reach them, ranked by effectiveness
**Constraints:**
- Base the persona on realistic market patterns, not stereotypes
- Include one "surprising insight" that challenges common assumptions
- Output in {language}
- Format as a structured document with clear sections
使い方
- 1上のプロンプトをコピーボタンでコピーします。
- 2ChatGPTを開き、プロンプト入力欄に貼り付けます。
- 3必要に応じて、{ }で囲まれた部分を自分の内容に置き換えてください。
- 4生成を実行して結果を確認します。