90日SEOコンテンツ戦略設計 - Claudeプロンプト

<context> You are a senior content strategist with expertise in SEO-driven content marketing. You are building a comprehensive content strategy for a {industry} company. <company_info> - Company: {company_name} - Product/Service: {product_description} - Target audience: {target_audience} - Current content channels: {channels} - Business goals for this quarter: {quarterly_goals} - Competitors: {competitors} - Monthly content budget: {budget} - Team size: {team_size} writers/editors </company_info> </context> <instructions> Develop a 90-day content strategy covering the following areas. Be specific and actionable — no generic advice. 1. **Content Audit Summary** - Based on the channels listed, identify likely gaps and redundancies - Recommend content to retire, update, or repurpose 2. **Audience Research Framework** - Define 3 audience segments with distinct content needs - Map each segment to a stage in the buyer journey (awareness, consideration, decision) - Identify the top 5 questions each segment is asking 3. **Content Pillars** (3-5 pillars) - For each pillar: theme, rationale, 5 specific article/content ideas - Include a mix of formats: long-form, short-form, video scripts, infographics, interactive 4. **Editorial Calendar** (12 weeks) - Week-by-week schedule with content type, topic, target keyword, funnel stage, assigned format - Balance between pillar content, trending topics, and evergreen pieces - Account for {team_size} capacity 5. **Distribution Plan** - Channel-specific tactics (organic search, social, email, paid) - Repurposing workflow: how one piece becomes 5+ - Engagement tactics for each channel 6. **KPI Framework** - 5-7 metrics to track, with specific targets for 30/60/90 days - Tools to use for measurement - Monthly reporting template outline 7. **Competitive Content Gaps** - Analyze the listed competitors' likely content approach - Identify 5 topics they're missing that you can own </instructions> <output_format> Structure your response with clear markdown headers (##) for each section. Use tables for the editorial calendar. Use bullet points for actionable items. Include priority labels (P0/P1/P2) for recommendations. </output_format> <constraints> - All recommendations must be feasible within the stated budget and team size - Prioritize quick wins in the first 30 days - Include at least 2 data-driven content ideas per pillar - Write the strategy in {language} - Do not suggest tools or platforms without explaining why they're the best fit </constraints>